These insights will help you better understand your audience and make tweaks to your account. How your photos are performing in comparison to those on competing profiles.The actions customers take on your listing.Whether customers found you on Google Maps or Google Search.What queries customers are using to find your GMB profile.The GMB dashboard gives you an inside scoop on key insights about your audience and local search performance. If competitors are running ads against your business name, the knowledge panel can be a great way to grab the attention of potential customers regardless. The main benefit to knowledge panel results is extra exposure in search results. Ultimately, whether or not your panel is displayed is up to Google, but using SEO on your website and adding relevant information to your GMB listing is your best shot. To help your chances of showing up in knowledge panel results, you should optimize your website, e.g by adding schema markups. The knowledge panel appears on the right side of the search results of branded or relevant searches. You can get more out of branded searchesĪfter opening your GMB account, the information you add to your business profile will be displayed in knowledge panel results. GMB SEO and Google Ads for local businesses are an epic combo for helping you cash in on local searches. Not taking advantage of local search traffic with a GMB page could make you miss out on 8 out of 10 potential customers. A whopping 82% of smartphone shoppers make a “near me” or local search before deciding on a business. This is a big deal to businesses as local searches are now a qualified step in the buyer’s journey. You can take advantage of this by using keywords in your GMB profile and optimizing your page so that it ranks locally.Īs we mentioned above, a well-optimized listing can place you in a prime spot on the search results page. Google has algorithms for ranking Google My Business profiles just like it does for regular ads and websites. Here are some additional benefits to having a GMB account: It’s great for local SEO Without clicking through to your website, they find out where you are located, whether you are open and how other customers rate your business. In fact, the Brandify Local Search Consumer Survey reports that 77% of consumers use Google Maps to search for local businesses.Ī Google My Business account can help your potential customers find your business and useful information about it within seconds. Google My Business listings also show up in Google Maps searches: Google My Business results show up at the very top of the search results page - above websites and other results. If someone in the area Googles “tacos” or “tacos Vancouver,” their search results will likely look like this: How does this work? Let’s say you have a storefront or offer a service at a specific location, for example, you run a taco shop in Vancouver, BC. That’s because Google prioritizes GMB listings in relevant search results. Setting up a Google My Business account can get your business in front of that local audience. Why you need a Google My Business accountĪn effective online presence requires more than just a website, especially when you’re trying to reach a local audience. Read on to learn how to set up a Google My Business profile, surface in local searches and win new customers. GMB is vital for attracting local customers and influencing their purchasing decisions. Now more than ever, customers rely on the information from Google My Business listings, as businesses often adjust their hours and scope of operation to comply with COVID-related restrictions. Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.
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